Baby Care & Essentials

A soothing bath experience for babies that turns bath time into a bonding moment. Gentle, hypoallergenic, tear-free formula for delicate skin, with a soft relaxing scent. Easy-to-use 18 oz bottle, dermatologist-tested for sensitive skin and effective cleansing.

Frida Baby Gassy Belly Rub helps soothe infant discomfort from gas with a gentle massage using natural oils. This safe, easy-to-use rub targets belly tenderness while supporting calm, happy fuss-free feedings and calmer tummies for babies.

Gentle, skin-loving newborn care with Huggies Pure & Sensitive Nappies. Soft, breathable material and a hypoallergenic inner liner deliver a safe, comfortable fit for delicate skin. Newborn-friendly design moves with baby, while fragrance-free options help minimize irritation.

Meet the Angelcare Baby Bath Support in Grey—designed for comfort and security. Contoured for newborns, it cradles baby while you wash, keeping hands free for a calm, enjoyable bath. Lightweight, durable, and fits standard tubs and sinks.

Aveeno Baby Calming Comfort Lotion soothes delicate baby skin with relaxing lavender and vanilla scents. Formulated with natural colloidal oatmeal to moisturize, it absorbs quickly, supports gentle massages and bedtime routines, and is free from parabens and phthalates.

Aveeno Baby Daily Moisture Face Cream with oat nourishes delicate, sensitive facial skin. This ultra-hydrating, non-greasy formula is fragrance-free and hypoallergenic, helping strengthen the skin’s moisture barrier for daily protection, with a lightweight, fast-absorbing feel for mornings and nights.

Gentle wipes designed for face, hands, and bottom. Hypoallergenic, fragrance-free formula suitable for delicate baby skin from birth, with aloe and natural oat extract to soothe and moisturize while cleansing. Large, durable wipes in a resealable 3-pack for on-the-go use.

NailFrida The SnipperClipper Set is a baby nail care kit designed for newborns through toddlers. Its safety spy hole shows clipping area, while curved blades deliver quiet, gentle cuts. Includes a nail file to finish with a smooth, polished look.

Designed for gentle cleansing around your baby’s outer ear, eyes, and naval. Soft cotton applicators suit sensitive skin for delicate tasks. The 60-count pack provides everyday care with a soft, reliable cleaning option from Johnson's trusted brand.

Gentle, hypoallergenic wipes designed for sensitive baby skin. Unscented, water-based formula provides a clean, comfortable wipe every time. Dermatologist-tested to minimize irritation, with a large 504-count pack for long-lasting convenience, suitable for hands, faces, and diaper area.

Keep nappies out of sight and smells contained with the Angelcare Nappy Bin Starter Kit. Featuring Air-Seal odour control, a multi-layer bag, one-handed disposal, and a white bin with four refill cassettes for easy, hygienic diaper changes.

The Angelcare Bath Seat in Grey provides comfort and safety for calm bath times. Ergonomically supports seated posture, with soft-touch materials and mould-resistant mesh for quick drainage. Lightweight, durable, and easy transfers in and out of the tub.

Aveeno Baby Healthy Start Nourishing Newborn Balm provides gentle, day-one care with a prebiotic oat formula. It leaves a non-greasy, fragrance-free nourishing layer to support your newborn’s delicate skin and moisture barrier during early development.

Braun AgeSmart ear thermometer offers color-coded fever guidance for every family member with a single age setting and fast, accurate readings. Features pre-warmed tip, placement cues, soft tip comfort, memory recall, Night Mode, and a protective case for safe storage.

Frida Baby Poo & Pee Potty Liners provide leak-proof, super-absorbent protection for easy potty-training cleanup. They fit the 3-in-1 Grow-With-Me Potty and most potty chairs with secure, easy-to-tie handles for quick disposal. Perfect for mess containment and fast cleanup.

Transform your family toilet into a kid-friendly training tool with the Frida Drop Down Potty Seat. It attaches securely, flips up for clutter-free rooms, and stays down for quick toddler access during potty sessions.

Pure, natural latex soother with a gentle cherry baglet to soothe and support baby’s latch. Cherry shape mimics a nipple for easy, natural latching, while a curved shield and BPA-free materials ensure a comfortable, safe fit. Includes a reusable steriliser pod.

The Haakaa Baby Nail File Electric provides a gentle, blade-free way to trim nails for newborns, infants, and adults. It features a soft sanding system, built-in LED light, quiet operation, and interchangeable heads for the whole family.

Cuddle-ready, breathable comfort for newborns with Huggies Newborn Nappies. Soft, snug fit moves with baby, locks moisture quickly for dry days, and features a gentle, breathable layer plus a wetness indicator for worry-free changes.

Angelcare Bath Seat Pink offers comfortable, safe bath time with an ergonomic shape, soft-touch materials, and a quick-drying mesh. Lightweight, durable, and easy to place in most tubs, it helps both child and caregiver feel secure.

Fast, gentle temperature readings with the Braun Thermoscan 3 Ear Thermometer, suited for everyday family use. Delivers accurate measurements with a built-in audio indicator confirming when a reading is ready, plus a compact, hygienic design for home or travel.

The Frida Baby detangling brush glides through fine or straight hair to reduce tangles, with gentle bristles that protect the scalp. It's compact for on-the-go use and includes a storage case for home, school, or travel.

Enjoy a spa-like bath time with Fridababy DermaFrida The Skinsoother. This soothing tool keeps baby’s skin soft and flake-free, includes a built-in massager to calm little ones, and adds pampering to everyday skincare.

Mustela Vitamin Barrier Cream 123 provides gentle, protective care after every diaper change. It forms a soothing barrier to prevent nappy rash and aid recovery, is easy to apply, absorbs quickly, and keeps baby skin nourished and comfortable.