Baby Care & Essentials

Replacement sponges designed for DermaFrida The FlakeFixer cradle cap system, providing a gentle cleansing experience. Each pack includes two soft sponges for consistent lather, part of the 3-step FlakeFixer routine; replace monthly for optimal hygiene and performance.

Keep your baby’s skin smooth with a 100% silicone brush designed for dry skin, cradle cap, and eczema. This easy-to-clean bath brush replaces washcloths, provides a gentle massage, and stays in place for quick, drippy-free baths.

Keep your baby's bath and bedroom at the perfect temperature with quick, accurate readings. This waterproof, floating thermometer features a bright display and compact design, built for safe, easy monitoring of water and room temperature during daily routines.

Meet the Ingenuity My Travel Potty: a lightweight, 2-in-1 solution for on-the-go potty training. Use as a freestanding potty or a toilet ring, with quick setup, compact fold, travel bag, and liners for mess-free, confident training.

Aveeno Baby Dermexa Good Night Emollient Balm 75 ml provides gentle, soothing moisture for delicate baby skin, helping support the natural moisture barrier. Enriched with oat-derived soothing ingredients and ceramides to calm and protect skin overnight, suitable for eczema-prone skin.

Beaba Geneva II Nappy Bag in Water Green blends modern design with practical pockets and isothermal meal pouch. Adjustable, stroller-friendly, with a detachable pouch, trolley sleeve, padded changing mat, and durable, water-resistant fabric for everyday adventures with baby.

Chicco Brush and Comb in light blue designed for gentle styling and daily baby hair care. Includes brush and comb in one pack for easy travel. Ergonomic handles and soft bristles ensure a comfortable grip and a gentle touch on delicate scalps.

Chicco PhysioForma Soothing Band 2-pack for babies 6-16 months features soft silicone cushions for comfort. It helps keep airways open, supports natural breathing, and promotes proper mouth and tongue position for healthy oral development, with durable, hygienic cushions and a velvet-soft finish.

GAIA Skin Natural Baby Probiotic Toothpaste Berry Burst offers a gentle, berry-flavored oral care option for babies and toddlers. Probiotics and xylitol support a clean mouth with soothing Calendula and Aloe Vera, fluoride-free and Australian-made, 50 g. Suitable from 6 months.

A discreet white potty seat that blends with your toilet. Easy to set up and remove, with a stable training ring and anti-slip grips. One-piece, crevice-free surface simplifies cleaning, while a compact design minimizes bathroom clutter during potty training.

Chicco shampoo offers a gentle, refreshing bath time, cleansing skin and fine hair with care. Daily use is soft on sensitive skin, leaving a comfortable, clean feel. Enriched with plant glycerine and calendula to soften and nourish.

Smooth potty training with leak-proof liners and disposable floor mats that trap mess and wipe away stress. Includes 15 liners and 15 mats for quick cleanup after every potty moment, with fit for most potties.

A gentle detangling brush designed for fine or straight hair, gliding through tresses with soft, flexible bristles. Reduces pulling, minimizes breakage, works wet or dry, and comes with a keep-clean case for tidy travel and quick styling.

The Infantino Potty Pals Potty Seat makes training fun with a friendly, modern design. It features a contoured seat, a built-in splashguard, a removable bowl for easy cleaning, and slip-resistant feet for stability during toddler potty time.

Ingenuity Ready Set Go Potty features a removable bowl, non-skid bottom, and a wide, stable base. The raised seat supports toddlers during potty training, while easy cleanup and a white-gray design help reduce clutter and simplify parenting.

Fridababy MediFrida The Accu-Dose Pacifier helps caregivers administer medicine safely and accurately, bypassing taste buds and using dose markings. It works with standard oral syringes and doubles as a real pacifier after dosing for convenience and peace of mind.

Aveeno Baby Dermexa Fragrance Free moisturising cream calms dry, itchy, irritated skin and provides long-lasting hydration for delicate baby skin. Gentle, fragrance-free formula suitable for daily use, with colloidal oatmeal to soothe and restore moisture, keeping skin soft and comfortable for 24 hours.

BEABA’s safety-focused nail clippers grow with your child from newborn to toddler, featuring a built-in finger rest, non-slip grip, and a precise edge. The guard reduces nicks, the nail catcher keeps cleanup neat, and the disinfectable stainless steel travels easily in its case.

Gentle two-sided silicone bath brush designed for baby care, with thin bristles for gentle cleansing and massaging, and thick bristles to remove milk crusts. Made from 100% soft silicone for flexible, safe skin. Ergonomic handle for a comfortable, secure grip.

Frida’s Head-Hugging Hairbrush and Comb Set gently cradles your baby’s head with a soft-bristled brush that glides smoothly for a soothed scalp. One-handed palm-grip with a storage case keeps grooming easy during feeding or play.

The InfaSecure BA100 Flexi Collapsible Bath is a portable, space-saving baby tub that grows with your routine. Quick setup, easy folding, lightweight to take on travels, with a collapsible design and integrated drain point for tidy storage.

Discover the essential muslin squares designed for life on-the-go—soft, breathable, and incredibly versatile. Made from 100% cotton muslin for softness and absorbency, they work as a bib, burp cloth, security blanket, and more. Five-pack for easy freshness.

The BabyBjorn Smart Potty Pink blends comfort and function with an ergonomic, softly contoured seat. Its compact footprint, easy-to-clean removable inner potty, and portable design help little ones transition confidently while keeping bathrooms tidy.

Graco’s deluxe, compact changing pad bag provides a soft, padded surface, easy-to-clean material, and multiple pockets for wipes, diapers, and essentials. Lightweight shoulder bag with adjustable straps keeps your hands free and gear organized on every outing.