Baby Care & Essentials

Aveeno Baby Wash & Shampoo combines cleansing for skin and hair in one 18 oz bottle, with soothing oat extract. This tear-free, soap-free formula is gentle on sensitive skin and leaves a light baby-powder scent.

BabyBjörn Potty Chair in Light Yellow and White offers a friendly, secure seating space for early potty training. It features back support, generous leg room, a simple lid, and a removable inner pan for quick, mess-free cleanup.

BabyBjörn Smart Potty in Black/White blends comfort and practicality for small bathrooms. Its compact, stylish design fits tight spaces, is easy to clean, and gentle for young children, making potty training simpler with a sturdy, lightweight, space-saving option.

Beaba's 2-in-1 hair brush and comb for newborns and toddlers combines soft nylon bristles with an integrated storage clip. The ergonomic, non-slip grip ensures comfortable grooming, while its compact design makes it travel-ready and ideal for nursery routines.

Gentle two-sided silicone bath brush designed for baby care, with thin bristles for gentle cleansing and massaging, and thick bristles to remove milk crusts. Made from 100% soft silicone for flexible, safe skin. Ergonomic handle for a comfortable, secure grip.

Two promotional packs include 80 disposable lens filters compatible with Braun ThermoScan ear thermometers. These single-use filters protect the sensor from scratches and dirt, helping maintain hygienic, accurate readings between uses with a secure fit.

Compact, foldable potty seat that fits most round or oval toilets. Comes with a travel bag for discreet on-the-go use, non-slip base for stability, and handles with silicone to keep hands away from germs.

Fridababy MediFrida The Accu-Dose Pacifier helps caregivers administer medicine safely and accurately, bypassing taste buds and using dose markings. It works with standard oral syringes and doubles as a real pacifier after dosing for convenience and peace of mind.

Gaia Skin Naturals Baby Cradle Cap Lotion is a 98% natural origin, perfume-free formula designed for delicate baby scalps. Enriched with organic calendula and chamomile to soothe, nourish, and minimise cradle cap flakes, Australian-made and dermatologist tested.

Gentle, tear-free cleansing that’s easy on eyes and skin, with a 3-in-1 formula that cleanses, conditions, and protects hair and scalp. Infused with honey and wheat extracts for softness, hypoallergenic, pH-balanced, and pediatrician-tested for everyday care.

Mustela Hydra Bebe Facial Cream provides gentle, proven care for your baby’s delicate facial skin. It delivers deep hydration, helps protect the skin barrier from birth, and absorbs quickly with a lightweight, non-greasy finish suitable for daily use.

Keep your baby's bath and bedroom at the perfect temperature with quick, accurate readings. This waterproof, floating thermometer features a bright display and compact design, built for safe, easy monitoring of water and room temperature during daily routines.

Discover the essential muslin squares designed for life on-the-go—soft, breathable, and incredibly versatile. Made from 100% cotton muslin for softness and absorbency, they work as a bib, burp cloth, security blanket, and more. Five-pack for easy freshness.

Make bath time magical with aden + anais Minnie Mouse washcloths. Soft muslin cotton, breathable and quick-drying, featuring a Minnie motif. Three-piece set is gentle on skin, ideal for babies and toddlers, and easy to clean and reuse.

Gently cleanses newborns and babies with sensitive skin with Aveeno Baby Daily Moisture Lightly Scented Sensitive Wash & Shampoo. This two-in-one formula acts as a mild shampoo and soothing bath wash, lightly scented for a calm, pampering bath time.

Aveeno Baby Gentle Moisturizing Daily Care Set pairs a tear-free wash and a fast-absorbing daily lotion, both with natural oat extract and colloidal oatmeal to soothe and hydrate sensitive baby skin without fragrance or parabens.

The BabyBjorn Smart Potty Pink blends comfort and function with an ergonomic, softly contoured seat. Its compact footprint, easy-to-clean removable inner potty, and portable design help little ones transition confidently while keeping bathrooms tidy.

BEABA’s safety-focused nail clippers grow with your child from newborn to toddler, featuring a built-in finger rest, non-slip grip, and a precise edge. The guard reduces nicks, the nail catcher keeps cleanup neat, and the disinfectable stainless steel travels easily in its case.

Beaba's nail scissors feature gentle rounded tips and an ergonomic finger rest for precise trimming of newborns and kids. Includes a hygienic cap, durable stainless steel blades, and a lightweight, travel-friendly design for daily use.

Compact, plant-based sick day kit for babies and toddlers. Includes Natural Nose & Chest Wipes, Organic No-Mess Chest Balm, and Organic Essential Oil for bath or diffuser—gentle, mess-free relief on the go, safe for sensitive skin.

Experience a doctor-invented, Swedish-made nasal aspirator that helps little noses breathe easier. Gentle, non-invasive suction forms a seal around the nostril for comfortable snotsucking, with saline loosening mucus. Includes the NoseFrida device and a pack of hygiene filters for ongoing use.

Gentle silicone bristles and massage beads turn bath time into a spa-like experience for your baby. Targets dry skin, cradle cap, and eczema, replacing washcloths with a soft, effective alternative. Features a secure suction cup for quick-dry, mess-free use.

Meet the Frida Baby Triple-Angle Toothhugger Training Toothbrush in friendly blue, designed to support early brushing habits with a soft, toddler-friendly feel. Ergonomic, kid-sized grip helps little hands learn proper technique for gentle, confident brushing every day.

A gentle, tear-free cleansing gel for babies with Avocado Perseose. Vegan formula, suitable from birth, cleanses body and hair, travel-friendly tube, dermatologist-tested for safety. Leaves baby clean, refreshed and comfortable, with a gentle feel on skin and eyes.